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2 Formal CPD Points
Available on demand
Pricing Design Services: A cost-based approach to proposing design fees frequently leaves architects competing on fee to win new work, bartering for a position at the negotiation table and writing proposals that fail to capture the interest of their intended audience. By following an interest-based approach architects can write proposals that separate their services from the competition, cater to the needs of a larger client base and offer solutions that clients want to pay for.
Writing Fee Proposals: This presentation will look at why the traditional approach to writing fee proposal is no longer effective and what can be done to improve effectiveness. Based on concepts and experiences from the fields of human behaviour and design fee negotiations, architects will learn how to write a proposal that will capture the interest of their intended audience while demonstrating the value their services provide.
This presentation is equivalent to 2 hours/points of formal CPD and will deliver outcomes related to the following Competency/s from the National Standard of Competency for Architects:
9.3 Identification and application of practice systems and quality management systems to facilitate efficient and timely delivery of architectural services in accordance with project objectives.
9.8 Clear and consistent communication with client and relevant stakeholders throughout project.
At the end of this session participants should be able to:
Blue Turtle Management and Consulting (BTM+C)
Ian Motley is the founder of BTM+C and divides his time between London, Sydney and San Francisco. Ian has over 15 years’ experience in project management, working on residential, commercial and industrial construction projects. Ian is also an accomplished writer, publishing a series of e-books for Architects.