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Creating a Pipeline of Work: How to Win More Work 2024
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Creating a Pipeline of Work: How to Win More Work 2024

Creating a Pipeline of Work: How to Win More Work 2024

1 Formal CPD Point
Thursday 13 June 2024, 12-2pm AEST

This webinar will cover how to undertake successful business development, connect with more clients, and create a pipeline of work. Lindy will also detail how to use effective marketing and communications to achieve your business development goals. Topics will include the dos and don'ts of marketing, and the mistakes architects make that hinder connection with ideal clients. 

This one hour presentation is equivalent to 1 formal CPD point.

Image: Centre Georges Pompidou - Photograph: John Althouse - Cohen Courtesy: Flickr

 

Overview

This webinar will cover how to undertake successful business development, connect with more clients, and create a pipeline of work. Lindy will also detail how to use effective marketing and communications to achieve your business development goals. Topics will include the dos and don'ts of marketing, and the mistakes architects make that hinder connection with ideal clients.  

Learning Outcomes

On completion of this course participants should be able to: 

  • Describe your brand, and position in the market and develop a business development strategy that aligns with this.
  • Identify your ideal market sector/s and your ideal clients.
  • Align your marketing and communications plan with your business development strategy to ensure an ongoing pipeline of work. 
  • Explain the importance of the role of referrers and how to activate them.
  • Evaluate and select marketing activities that will best connect you with your prospective clients and strengthen your relationship with your referrers and existing clients.                                                                                                                                                

NSCA 2021 Performance Criteria

This course will deliver outcomes related to the following Competencies from the 2021 National Standard of Competency for Architects: 

PRACTICE MANAGEMENT AND PROFESSIONAL CONDUCT
PC 1 Comply with the regulatory requirements and obligations pertaining to practice as an architect, including legislation, professional codes of conduct, obligations for continuing professional development and professional indemnity insurance. 

PC 7 Apply and follow processes for clear and consistent communication with clients and relevant stakeholders throughout the project, including obtaining approvals from clients and stakeholders. 

Speaker

LINDY JOHNSON
DIRECTOR, LINDY JOHNSON CREATIVE

Lindy is the Director of Lindy Johnson Creative, which provides marketing, business development and publicity & media services to leading architecture and design firms in Australia and the UK.

She has 30 years’ experience working at senior levels of government and industry creating national and global demand for artists, designers and architects.
Lindy conceived and branded world-first government-to-business programs like HEAT Architecture. HEAT was a highly successful program for architects and designers, which generated millions of dollars in international editorial and new commissions.
She also created Australia’s first whole-of-government 2% for public art policy and the Ulysses program, which continues to use design to transform Australian businesses.

Lindy is a judge for Australia’s Good Design Awards, is on the Advisory Board of Bond University’s Abedian School of Architecture and a regular guest lecturer to universities and industry associations.
  
 

Price

Members $49
Non-Members: $74                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   

 

What Do I Do Next?

1.     You will receive an automated registration email upon purchase. Follow the link in this email to take you to the course material on our online CPD platform.
2. Accept the T&Cs if it is your first time on the online platform, and hit “my dashboard” to find your purchased course.
3. Undertake your course at your own pace.
4. Once you have completed all the course material, you will be prompted to complete a number of assessment questions, after which your formal CPD certificate will be made available.                                                                                                                                                                                        
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