Sue Wittenoom (The Soft Build)
Sue Wittenoom is a registered architect and founder of The Soft Build, a Sydney based consultancy that helps people use building projects as a scaffold for organisational change.
As a director of DEGW and AECOM's Strategy+ practice she worked with clients such as SBS, Woolworths and The Peter Doherty Institute, using both the briefing process and the built environment to shape new ways of living, working, and learning. The Soft Build collaborates with project managers and architects to provide specialist planning and briefing inputs for consultant teams. Sue also works directly with client project leaders on engagement, communications and change frameworks.
In this session she will show how social value can be created through briefing for major projects in industry, health, and education. Seasoned decision-makers understand the risks of complex buildings and will invest in a design process that becomes the foundation of a successful transition.
This interactive session will put you inside the shoes of an internal stakeholder to develop an aspirational brief for a future project.